Will is the automation and robotics specialist for the Made Smarter Adoption Programme in the North West, where he advises and supports manufacturing companies with the adoption of new technologies.  Will is a chartered manufacturing engineer with the IMechE, and his background is in the aerospace industry where he developed and implemented new manufacturing techniques including automation, robotics, advanced machining, inspection, and welding.  He is the author of Digital Transformation in Your Manufacturing Business - A Made Smarter Guide which is due out in June 2024.